Case Studies

Marketing + Social Media Campaigns

Study One:

easter coloring contest

Social Media Graphic

Coloring Page

Entry - Age 6

During the peak of the COVID-19 Pandemic, we were struggling with social engagement and website traffic. The idea for this contest was to give the kids that were stuck at home something to occupy their time while quarantined. Kids ten years old and under could print out a coloring page, color, and submit it online completely contact-free. 10 winners were selected from each age group to win $25 Amazon gift cards.

 

The campaign ended with over 200 entries, reaching over 42,000 people on social, and attracted over 2,000 new users to our website.

Study Two:

cincinnati home + garden show

Booth Design

Giveaway Collateral

Custom Backdrop

"The Cincinnati Home + Garden Show is something that everyone in both the local area as well as nationally comes to see. My marketing manager and I came up with the concept of "Service that will knock your socks off" as the theme for the 2020 event. I was responsible for designing all of the collateral that was involved with the show; including a backdrop, socks, pens, flyers, and more. In addition, I was also the photographer for the event, as well as doing real-time social media updates.

Study Three:

social media creative

DOGust Photo Contest

"Happy" Retirement

Star Wars Day

Teacher Appreciation Contest

E-Newsletter

Easter Graphics

"Building a consistent brand voice is one of the most important ways to attract long-lasting customers. These are a few examples of social media graphics I've done during my time at Arlinghaus Plumbing, Heating & Air Conditioning in Northern Kentucky."

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© 2020 Emmi Gordon, Graphic Designer & Illustrator