Portraits, Digital Paintings & Graphite Drawings
PERSONAL IDENTITY SET
2019 SILVER ADDY AWARD WINNER
Making your own identity set is always one of the hardest projects as a designer. Doing a ton of research beforehand, I knew I wanted a strong, sturdy letterpress card to make a lasting impression. Ultimately, orange was the final color choice for my personal branding. The icons used in my identity set represent my design process: sketching ideas, initial research & color theory, turning it into digital, and ultimately solving solutions.
2019 SILVER ADDY AWARD WINNER
BIRD SEED PACKAGING
Kaytee Wild Bird Seed package redesign. The main intention for this redesign was to offer an alternative to the large plastic bags typically used to store birdseed. The new design features a modern and nature-friendly approach with a biodegradable cardboard packaging. The lightweight container has an easy pour spout that caters to the older, empty nester target market, all while leaving a smaller carbon footprint on the world.
CRAFT BEER LABEL
This was one of my personal favorite student projects assigned during my second year of college. The idea was to design a craft beer label around the random name you pulled out of a hat. The color palette of oranges & yellows are used to mirror the aesthetics of a dry desert. At the center of the bottle is a stoic dachshund - a homage to the German heritage of the lager. On the back label of each bottle, you can find food pairings that will pair well with the drink.
STEAK N' SHAKE REBRAND
Steak n' Shake already has a pretty iconic visual identity, so for this rebrand I didn't want to move too far away from their classic style. As family-friendly as the restaurant franchise is, I feel they are missing the opportunity to cater to their younger customers. In my proposed rebrand, I suggest creating a character to feature on the kid's menus and coloring pages. The uniforms for the staff are truly a stake to the brand, so keeping that familiarity was important to me. A few suggested deliverables are placemats with a menu and games for the kiddos, silverware sleeves, to-go cups, and a new table tent featuring our new character.
FIREFISH FESTIVAL REBRAND
The Firefish Festival is a light show and fire festival that takes place in Lorain, Ohio on September 22nd & 23rd each year. In this rebrand I remade their logo, a few t-shirt designs, novelty tickets, and a zippo lighter. The logo is a fish that is also in the shape of a flame to go with the whole "firefish" theme. The fish is important to the festival because on the final night they release a paper mache fish into the river and set it alight in flames. Giveaway and promotional items for the festival are a range of branded t-shirts and a branded Zippo lighter.
Twenty-4 Farm is a small, family-owned farm in Cambridge, Ohio. The farm raises dairy and beef calves, goats and pigs for 4H kids to take and show during fair season. These aspects were important to portray in the final logo design. Along with a logo refresh, a brand new website with user friendly functionality was important. Since the farm's focus is baby animals, I wanted to combine a modern farm feel with a nursery type color scheme.